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Ads aligned with search intent
Paid search works when you show up at the moment someone has a concrete need. AJDN sets campaigns around commercial intent, clear ad copy and landings that keep the same promise.
We start from your goals: leads, shop orders or bookings. Only then come account structure, bidding and creatives — so budget goes to searches that fit your offer.
Account structure and measurement
An effective SEA account is not a loose set of ads. It connects keywords, ads, landing pages and conversion data. Without reliable measurement you steer blind; tracking therefore belongs in the setup.
- Campaign and ad group structure per goal
- Ad copy aligned with the landing page
- Conversion measurement and reporting on agreed KPIs
- Ongoing optimisation based on data
Budget and expectations
Media spend with Google is separate from the management fee. How much you invest depends on market, competition and goals. Results usually need a learning period with data; we do not promise a fixed ROI upfront.
Fit with website and SEO
Ads perform better when landings are fast and clear. SEO and Ads can reinforce each other, but remain separate services. If your landing page isn't clear enough yet, AJDN can improve that too.
Discuss Google Ads?
Email info@ajdn.com or open the AJDN App. AI specialists are labelled as AI. Share your website, desired actions (lead or purchase) and whether you already have an Ads account.
Proof in practice: case studies
Case studyLevantecd.com: from a WooCommerce store to digital marketing and maintenance
Read the case study
Case studySDLG: web design, SEO, Google Ads and conversion for a maker business in Breda
Read the case studyFrom your brief to delivery
Goals
We clarify what counts as a conversion and which markets or products come first.
Setup
Account, campaigns, tracking and first ads are built or cleaned up.
Launch
Campaigns go live with an agreed start date and spending limits.
Optimisation
Based on data we adjust keywords, bids and creatives.
Frequently asked questions
Do your fees include the advertising budget?
No. You pay media costs to Google; the management fee is separate. Both amounts appear in the proposal.
Do you only run Search, or other Google networks too?
Search is usually the base. Other networks or formats are discussed when they fit your goals.
How soon do you see results?
It depends on budget, market and measurement quality. Steady optimisation usually needs a period with enough data; we do not fix rigid timelines here.
Can you take over an existing account?
Yes. We first audit structure, tracking and history, then propose improvements.
Do I need a good landing page?
Clarity and speed of the landing influence performance. Where needed we link to website improvements.
How do I start?
Via info@ajdn.com or the AJDN App. AI specialists are labelled as AI.